SOP: Website Copy Replacement Using ChatGPT

SOP: Website Copy Replacement Using ChatGPT

Use this exact process to convert client workbooks + old websites into ready-to-paste website copy that matches the layout and keeps the page design intact.

🚀 Quick Start Checklist

  • Copy of Client Workbook
  • Copy from Old Website (Home, About, Services)
  • Mobile Screenshot of the template (use GoFullPage)
  • Paste everything into ChatGPT using the prompt below

đź’¬ ChatGPT Prompt

Click to expand ChatGPT Prompt 
You are a web copywriter helping build a new homepage based on an existing template design. You will be given:

1. A client workbook (brand messaging, services, about us, etc.)
2. Copy from their old website (homepage, about, brand, services, join us, etc.)
3. A screenshot of the mobile website template showing placeholder text sections.
4. (Optional) Review widget/testimonial section — ignore those unless instructed.

YOUR TASK:
- Replace each placeholder in the template with real copy from the client materials.
- Keep the replacement copy close in character length to the original placeholder.
- Match tone and style of each section (hero = punchy, CTA = urgent).
- Do not write text for review widgets; just write “Widget – Skip”.

FORMAT YOUR OUTPUT LIKE THIS:
---
Section: Hero Headline

Placeholder Text:
> Design your home with our modern interior design

Replacement Text:
> Transform your space with expert kitchen cabinetry

Notes:
> Headline should be ≤ 60 characters

---
Section: CTA Button

Placeholder Text:
> Discover More

Replacement Text:
> Explore Services
---
Paste the following below this prompt:

Client Workbook:
[PASTE HERE]

Old Website Copy:
[PASTE HERE]

Screenshot Description:
[e.g., Hero → 3 Features → CTA Strip → Footer]

📸 How to Screenshot the Template

Use GoFullPage Chrome Extension:

  1. Open the mobile preview of the page in Elementor or GHL.
  2. Click the GoFullPage extension icon.
  3. Wait for the full scroll capture to finish.
  4. Download as PNG or PDF. Use this to map out the copy.

✍️ Copywriting Rules

  • Match text length to avoid breaking the layout
  • CTA Buttons: Keep to 2–3 words
  • Headlines: Max 60 characters
  • Subheadlines: Max 140–180 characters
  • Use clear, benefit-driven messaging
  • Skip review/testimonial widgets – write “Widget – Skip”

âś… QA Before Handoff

  • All placeholders replaced (or marked “Widget – Skip”)
  • Text length matches template spacing
  • CTAs are strong and clear
  • Brand tone matches client workbook
  • Final file named: CLIENTNAME_copy-v1_DATE

📦 Final Delivery

When complete, deliver the document with:

  • Final “Placeholder → Replacement” sections
  • Link or file of the screenshot
  • Any special character count notes or button length warnings